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Built by people in recovery, for people in recovery.
Building Careers.
Restoring Purpose.
We provide a comprehensive, strengths-based framework designed for individuals in sustained recovery or those seeking a non-traditional path to professional success. At Primary Purpose Pivot, we believe your past is a foundation, not a barrier. Our peer-led programs empower Pivoters to discover meaningful careers and a renewed sense of identity. If you are ready for a strategic shift in your life, reach out today.
"I was stuck in a dead-end job, just going through the motions. Primary Purpose Pivot helped me discover who I really am, get certified in a field I actually love — and land a real career."
— A Primary Purpose Pivot Graduate
Our Foundation
Mission & Vision
Mission
To empower individuals by providing personalized, strengths-based guidance that translates their unique talents into meaningful careers — fostering a renewed sense of purpose and supporting long-term success.
Vision
We envision a future where a fulfilling career is a cornerstone of wellbeing — where every individual is empowered to move beyond their past and build a life defined by purpose, contribution, and professional achievement.
6+
Month Program
A structured journey from assessment to employment
3
Core Phases
Discovery, exploration, and professional execution
1:1
Low Caseloads
Personalized attention at every step keeping you on task
Why We Exist
Turning Resilience into Talent
There is a profound disconnect in today's economy: industries like healthcare, manufacturing, energy, and skilled trades are facing unprecedented talent pipeline shortfalls, yet millions of individuals with the 'grit' and 'resilience' remain an unrealized talent pool. Our platform closes this gap by moving beyond traditional resumes. We use Agentic AI to identify the inherent psychological strengths of those who are ‘pivoting’ —qualities like adaptability, problem-solving, and dedication—and map them directly to the specific credentials and certifications the industry lacks. We don't just find jobs; we build validated pathways that turn personal recovery into professional excellence.
Labor Market Context
The Opportunity Is Real: Where Talent Is Needed Most
The U.S. Department of Labor identifies persistent, growing shortfalls across critical sectors. These gaps represent genuine opportunity — and our Pivoters are well-positioned to fill them.
Healthcare
  • Registered nurses
  • Home health aides
  • Mental health counselors
Manufacturing
  • Technicians
  • Quality control specialists
  • Machinists
Construction
  • Project managers
  • Site supervisors
  • General laborers
  • Estimators
Skilled Trades
  • Electricians
  • Plumbers
  • HVAC technicians
  • Truck drivers
Energy
  • Solar installers
  • Wind turbine technicians
  • Pipeline operators
Technology
  • Data analysts
  • Cybersecurity analysts
  • Software developers
  • IT support specialists
Hospitality
  • Hotel managers
  • Food supervisors
  • Event coordinators
  • Culinary staff
Finance
  • Bookkeepers
  • Financial analysts
  • Loan officers
  • Accounting clerks

BLS projections confirm that demand for skilled workers consistently outpaces supply in sectors where our Pivoters' newly developed skills are most urgently needed.
A Three-Phase Journey to Purpose
Our structured program meets clients where they are — and guides them, step by step, toward where they want to be. Each phase builds on the last, creating a foundation for lasting professional success.
1
Phase 1
Intake & Foundational Assessment
Months 1–2
2
Phase 2
Career Exploration & Skills Alignment
Months 3–6
3
Phase 3
Execution & Continued Support
Months 6+
Our Case Management Team
Every Pivoter deserves a mentor who truly gets it — someone who has walked the road of recovery themselves and understands firsthand what you're going through. Our case managers aren't just certified professionals; they're advocates who bring lived experience alongside their credentials.
Certified Professionals
Backgrounds in social work, psychology, or career counseling. Gallup-certified coaches trained specifically for wellbeing-informed evidenced based recovery practices.
Low Client Ratios
Intentionally small caseloads ensure every Pivoter receives the personalized attention and responsiveness their journey deserves. Our Case Managers will keep you on task each step of the way.
Community Collaboration
Active partnerships with local employers, educational institutions, funding resources, and community organizations create a network for placement and ongoing support.
Portal Access
Your Secure Dashboard Awaits
Primary Purpose Pivot provides dedicated, secure portals for both Pivoters and employers — each tailored to the unique role they play in the career journey. Select your portal below to get started.
Pivitor Portal
Access your assessments, upload results, and explore career pathways matched to your unique strengths profile.
Employer Portal
Post job descriptions, review anonymized candidate matches powered by Gemini AI, and access hiring trend analytics.
All portals are secured via Salesforce-authenticated role-based access. Pivoters, case managers, and employers each see only the data relevant to their role.
Every Pivot
Deserves a Destination
Primary Purpose Pivot exists to ensure that destination is meaningful, sustainable, and uniquely yours. Your story doesn't end at recovery — it begins there.
Get In Touch
Ready to start your journey? We'd love to hear from you.
Contact Information
Email: [email protected] Phone: 603.258.9125
Schedule a Consultation
Fill out our quick intake form and a member of our team will be in touch within 24 hours.
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